Coca Cola launches mobile marketing campaign.
Filed under: Retail Management | Tagged: Coca-Cola, Dr. Pepper, Fanta, gimmecredit.co.uk, Marketing, mobile, Mobile Credit, mobile retailing, prepay, Promotion, redemption, Sprite, teen consumers, teenagers | 1 Comment »
Sears Aims to Boost Sales With Christmas Shopping in July, the company has also opened Christmas boutiques at hundreds of its stores…
Filed under: Retail Management | Tagged: "Christmas Lane", "Energy Smart", Christmas Boutiques, Consumers, GE, holiday season, Kmart, National Retail Federation, NRF, Recession, Sears, spruce tree, weak season | Leave a Comment »
Most purchase decisions are made at the shelf during just a few critical seconds. The ability for a product to attract shoppers’ visual attention has a strong influence on the choices they make.
Filed under: Retail Management | Tagged: aggregated view, attention, Customer Behaviour, Decision Making, Design Benchmarking, Eye Tracking, Heat Map, impact of brand, measure reactions, placement, Shelf Management, Shopper, Store Layout, Test Packaging, Tobii | 2 Comments »
Premier Foods, the UK’s number one food manufacturer, is launching a new range of conveniently sized 250g Hartley’s jam that looks set to drive even more fruitful sales for the fastest growing jam brand.
Filed under: Product Launch, Retail Management | Tagged: brand, cash and carry, Convenience, drive sale, flavours, Hartley's, Jam brand, jar, logical step, occasional customer, Premier Foods, RRP | 1 Comment »
Asda says it will not be making any profit on a new range of bicycles, which it claims are the cheapest available in the UK, launched as part of its Pedal Power promotion.
Filed under: Marketing, News & Articles | Tagged: ASDA, Bicycles, Bikes, low-cost, not-for-profit, Pedal Power | 2 Comments »
HMV’s new rewards scheme, PureHMV, is using a customer relationship manager (CRM) system from EHS Brann Discovery.
Filed under: CRM, ERP System, News & Articles, Retail Management, Software | Tagged: CRM, customer loyalty, customer types, EHS Brann Discovery, HMV, Marketing, offers, point-of-sale, promotions, PureHMV, sales data, spending behaviour | 1 Comment »
Shoeboxx wants to get retailers and consumers onboard with its idea of creating a digital repository for receipts. The idea is that a customer carries a Shoeboxx card, which a retailer can swipe at its tills.
Filed under: CRM, Retail Management | Tagged: advertising, Business Model, Consumers, corporate customers, digital repository, electronic receipt, environment friendly, expense tracking, green, Online, receipts, retailers, Shoeboxx, swipe | 2 Comments »
The fast-moving consumer goods have started moving off the shelves faster in the past two months on stable prices, tempting companies to boost promotional activities and offer products at multiple price points.
Filed under: Marketing, News & Articles, Retail Management | Tagged: Britannia, Consumer, consumer confidence, Dabur, Discount, fiscal stimuli, FMCG, Frito-Lay, Godrej, high-margin products, HUL, low-priced packs, Marketing Strategy, mass-product strategy, Nestle, Parle, political stability, Pricing, Proctor & Gamble, Promotion, Retail, Rural, Urban | 1 Comment »
IN A bid to maximise sales per square feet, Indias frontline retailers are increasingly looking at ways to restructure their stores.
Filed under: Category Management, Mall Management, Retail Formats, Retail Management, Shop-in-Shop | Tagged: Café Coffee Day, categories, Cosmetics, Fine Jewellery, Future Group, personal care, Retailer, rightsize, Sales Drive, Shop-in-Shop, Shoppers' Stop, space utilization, Spencers, Vishal Retail | 1 Comment »
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