Category Management: The Road Ahead

Win Weber’s Leading Edge Perspective
Category management, which is based on sound business principles, has heightened awareness of the importance of category level planning, and it has changed, for the better, behavior throughout the industry. It is producing favorable results with a vast majority of those retailers who are implementing the concept. There are [...]

FMCG firms take to brand valuations

A few months ago, Godrej Consumer Products (GCPL) wondered why its Cinthol brand was growing slower than fellow soap brand Godrej No 1. In its quest for the answer, it embarked on a valuation exercise and came up with a revelation.

 

The potential value of its top five brands - Cinthol, Fairglow, Godrej No 1, Ezee [...]

The Business Process of Category Management

SAP for Retail solutions cover the key processes in category management, including:

Strategic planning – SAP for Retail helps you develop your rolling three-year strategic plans by providing historic data analysis capabilities as the basis of forward projections, and enabling you to build financial models of various potential plan scenarios. With SAP solutions, you can analyze [...]

Enabling Category Management with Space-Time Intelligence

By Nicholas Jacquez , TerraSeer
Category management is the process of identifying and managing product categories as strategic business units, rather than simply viewing a retailer’s offering as a collection of individual products. The category management approach delivers enhanced business results by focusing on delivering consumer value. It is often a shared process between a [...]

Ongoing Category Management that Delivers Ongoing Savings

Achieving cost reductions is one thing. Continuously building upon those savings and driving additional performance improvements is another matter. It requires continuous monitoring of the market and supplier performance by experts who know the category and the supply base. Unfortunately, few companies have the resources to apply this level of attention to the majority of [...]