Rajesh Exports to launch jewellery retail chain under `Shubh Jewellers’ brand

BANGALORE: Rajesh Exports (REL) has finalised the launch of its premium retail jewellery chain of stores under the brand name of ‘Shubh Jewellers’. The company is launching the chain under an associate type business model across four states in South India – Kerala, Tamil Nadu, Karnataka and Andhra Pradesh.
REL has finalised associate agreements with jewellers for the launch of 100 ‘Shubh Jewellers’ stores across these states. An official release claims that REL has completed all the formalities including stocking of inventory for the launch of the first phase during the first week of December. ‘Shubh Jewellers’ will offer five thousand exclusively designed 22kts jewellery pieces to the customers with guarantee of purity at the lowest gold prices and making charges.

As reported earlier, REL purchased all the 30 outlet assets of OyzterBay in India and repositioned them under a new store brand name ‘Laabh’ (profit) to cater to the higher end of the jewelry market.

Last month, REL roped in Bollywood female actor Sharmila Tagore as brand ambassador. Through it’s internal team, REL has created 60, 40, 30, 20 and 10 second TVCs’ for its ‘Labh’ brand. The TVCs’ feature Tagore and have been directed by Hemant Hegde. REL’s promotion plans announced earlier had been delayed but, now, according to company sources, 40 and 20 second TVCs’ on all NDTV channels will commence in the first week of December. The campaign amount of Rs.300 million announced earlier has also been ramped up, avers a source at REL.REL is planning for two TV campaigns during the current financial year ending March 2008 – the first campaign between December and end January 2008, and the second campaign to commence in the second or third week of February 2008. The company is in talks with a couple of other channels for spots during the first phase.
TVCs’ during the second phase will be in Hindi, English and most regional languages. REL plans to beam them across all national channels (GEC, news and lifestyle channels) and regional channels. According to industry sources the company’s negotiations are in advanced stages with ETV for ad spots.

REL who claim to be the largest gold jewelry manufacturers in the world had earlier joined up with Fossil, a leader in fashion watches and accessories in a 50:50 joint venture with Fossil India (FIL) with four main objectives – To set up a manufacturing base in India to manufacture watches and other accessories under known brands and distribute these products in India mainly through wholesale and other channels; Setup a retail network in India which would retail the products of Fossil and REL; Jointly create a range of designs which would be offered to the global markets by the already established global distribution network of Fossil; Distribute Fossil’s globally known brands through the REL network.

The arrangement has been delayed due to problems at the US` end of Fossil, but still very much on, according to industry sources.


9 Responses

  1. […] Jacqueline Latorza Reese had some great ideas on this topic.You can read a snippet of the post here.REL who claim to be the largest gold jewelry manufacturers in the world had earlier joined up with Fossil, a leader in fashion watches and accessories in a 50:50 joint venture with Fossil India (FIL) with four main objectives – To set … […]

  2. need more details regarding rajesh exports.. contact address and phone no…. thank u

  3. You can find more information on Rajesh Exports on their site http://www.rajeshindia.com

    Pl. find below the contact details of Rajesh Exports:

    (Registered Office)
    Batavia Chambers,
    Kumara Krupa Road,
    Kumara Park (East),
    Bangalore – 560001,
    Tel Nos. +91-80-22266735
    Fax No: +91-80-22259503

    (Corporate Office)
    #1, Brunton Road,
    Opposite old passport office,
    Bangalore – 560001,
    Tel No: +91-80-40239999
    Fax No: +91-80-40239930

    LAABH showrooms are located at the following addresses :

    AHMEDABAD: 1, Shahjanand Complex (Near Associated Petrol Pump), C.G.Road. Ph: (079) 26561168/ 26564432
    AMRITSAR: 16, 1st Floor, Nehru Shopping Complex, Lawrence Road. Ph: (0183) 5069500/01
    BANGALORE: 1)145,Commercial Street, (Opp. Bata). Ph: (080) 25320823
    2)9th Main, 4th Block, (Opp. Janatha Bazaar), Jayanagar, Ph: (080) 26533825
    3)6th Cross, Sampige Road, Malleshwaram, Ph: (080) 23348302
    4)Sigma Mall, Cunningham Road
    BHUBANESHWAR: Unit 3, Station Square. Ph: (0674) 2534881/823
    CHANDIGARH: 1)Sector 17C (Near Mehfil Restaurant), Ph: (0172) 2783150/ 2783250 COCHIN
    2)Muthoot Towers, M.G. Road. Ph: (0484) 2373689/ 2371293
    New Delhi : 1)M-44, Connaught Circus, (Opp. Shankar Market), Outer Circle. Ph: (011) 23415478/23415479
    2)J-108, Rajouri Garden Main Market Ph: (011) 25465434
    3)G-9 & G-10, Aggarwal City Plaza, M2K Complex, Sector 3, Rohini. Ph: (011) 32480808
    Noida : 4)G 13, Sector 18, Ph: (0120) 2511512
    GUWAHATI: Shoppers Point, 2nd Floor, Fancy Bazaar. Ph: (0361) 2638789/ 2601664
    SECUNDERABAD: Shop # 1, Besides Sangeet Sagar, M.G.Road Secunderabad Ph: (040) 27848486.
    INDORE: Royal Rattan, 7 M G Road. Ph: (0731) 2267355/2526240
    JAMMU: 54, South Block, Bahu Plaza. Ph: (0191) 2476565
    JAMNAGAR: Bedi Bunder Road, P. N. Marg, Opp. Centurion Bank. Ph: (0288) 2757091/2
    KOLKATA: 12E, Queen’s Mansion, Park Street. Ph: (033) 22299694/22297901
    LUCKNOW: 75, Hazrat Ganj. Ph: (0522) 2200542
    LUDHIANA: 42 SCF, Upper Ground Floor, Sarabha Nagar Market. Ph: (0161) 5056406
    MUMBAI: Moray Mahal, Linking Road (near Shoppers’ Stop), Bandra. Ph: (022) 26406056
    PATNA: Basement-104, City Palace, Opp.N.P.Centre, New Dak Bungalow Road. Ph: (0612) 2207182
    PUNE: 1)11, Kamla Arcade, JM Road. Ph: (020) 66031164
    2)38, MG Road (near Bata). Ph: (020) 66031168
    RAJKOT: Opp Swaminarayan Temple, Kalawad Road. Ph: (0281) 6533766
    SRINAGAR: Tanish Jewellers, Hari Singh High Street. Ph: (0194) 2474908
    VADODARA: 44 Alkapuri Arcade, Opp Welcome Group Hotel, R. C. Dutt Road Ph: (0265) 3052222
    VARANASI: D 58,/ 53-54, Yath Yatra Crossing, (0542) 3092413/ 3956262
    VISHAKAPATNAM: 6, Dwaraka Plaza, Dwaraka Nagar. Ph: (0891) 5563748/ 2762590

  4. Sir,

    I am having 500 to 800 sq. ft. of showroom in Rohini Sector -15 North West Delhi . The Shop is already commercial approved by Govt. Gazatte notification under 2183 roads scheme the showroom is presently running with kiryana and general item having turn over of Rs. 60,00,000/- (Sixty Lacs) per annun. The perticualy and details of ownership are as under:-

    Name of Owner :ABHISHEK JAIN
    Property Address :C-2/22, Sector -15,
    Near Manav Chowk,
    Rohini, Delhi-85.
    Floor :Ground.
    Flooring :Marble.
    Available Space :500 to 800 Sq. ft.
    Expected Rent :150 per Sq.ft.
    Security Deposit :3 Months.
    Lease period :Maximum.
    Contect No. :09891318373

    If interested, please contect the undersigned immediately.

  5. I am ramesh from Bidadi MysoreRoad, I have shop in Bidadi.

  6. having 600squre feet at kolar mg road contact 9448020506

  7.      SUPER MALL
    air force –2 gate hirji mistri road Near ahirsamaj wadi. Oswal –2 jamnagar . E mail : ashokshethia@yahoo.com p.no:0288 2911360 M.no: 09328101508


    Kind att. Manager

    Sub- space for branch at jamnagar 

    We have best space for your branch in jamnagar at air-force-2 gate hirji mistri road, near ahirsamaj wadi, oswal-2, jamnagar. The space is ground plus first and second floor each floor 2000 sq.feet carpet. The space near to sankar tekri g.i.d.c. and good recedential also touch to khambhailia highway and indira marge, hirji mistri road space on 100mtr road also, with commercial complisan and parking facilities. Map given as below,

    Thanking you,

  8. I visited Shubh Jewellery showroom at Rajajinagar to purchase some gold finger rings. But I came to know from the salesman that no orders for rings of different sizes and designes could be given. Further there is no customer friendly nature of the salesman there. They are not even interested in showing the designs of the ornaments even on demand. This is very sad to note.

  9. Hello sir i am a good customer of yours retail outlet in Bhubaneswar, sir i am very much assured about the quality of the gold. I stay in Cuttack which is naerly 30 km distance from the shop in Bhubaneswar so, i am very much intrested in opening a new retail outlet in our city. So kindly help me out how to do it and let me know about the criteria . So that i will be oblised.

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