Lilliput to open 500 standalone stores

With a revenue target of Rs 700 crore, leading Indian kidswear brand, Lilliput, plans to increase its standalone outlets from the present 112 to 500 by 2009-10, opening one store every fifth day. It also intends to increase its shop in shop presence to 450 by 2010. The mega plans – first-time ever by a domestic kidswear brand – also include the company’s intention to target the overseas market, having already opened showrooms in Bahrain and China.

The company is close to cracking deals in Saudi Arabia and Egypt and will have 25 outlets in the Gulf in the next one-and-a-half year.

Having captured 15% of the domestic market, Lilliput leads the domestic kidswear brand market in a market that is worth a whopping Rs 14,000 crore. With the organised market sizing up to only Rs 3,000 crore, growing at 20% per annum, the scope for designer kidswear in the country is immense.

Says Sanjeev Narula, managing director, Lilliput Kidswear Ltd, “We have increased our revenue target from Rs 290 crore to Rs 700 crore for 2009-10. Succeeding in such a price sensitive market is not easy, but I sincerely believe that if you cannot win a gold medal, you should not participate in the Olympics. Apart from giving immense variety and quality, our products comply with all EU standards.”

Started as an export house, 40% of Lilliput’s export turnover comes from the international fashion brand, GAP. Other brands that it caters to are Children’s Place, Mothercare etc.

Apart from high street and malls, the company has now started targeting tier II and III cities and has set shop in Bikaner, Udaipur, Calicut, Asansol, Coimbatore etc.

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2 Responses

  1. This is really a very good news for all those parents who loves to make the child look attractive and good looking with beautiful and colourful outfits.

  2. Thank you for another great post. I look forward to many more entries with high quality info. I’m a marketer myself and your information always seems to get my business brain going!!

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