Mamas & Papas plan new UK retail offensive

Mamas & Papas have chosen Nottingham as the location of the first new store in a new retail expansion programme across the UK.

The Nottingham store will be the thirty third store in the brand’s retail estate and will be located within the new Giltbrook Retail Park. The new Mamas & Papas store is scheduled to open in Autumn 2008 and feature over 10,000 square feet of retail space over two floors. The Giltbrook Retail Park is a £70 million development by British Land and is scheduled for completion in September 2008.

Mark Wilson, Managing Director of Mamas & Papas commented ‘The Nottingham store presents the continued roll out of two floor retail concept which Mamas & Papas have successfully launched in Milton Keynes, Preston, Orpington and Liverpool. A Nottingham store has been long over due in our retail portfolio but it has been worth waiting for the right site and the Giltbrook Retail Park extension which is currently anchored by Ikea offers Mamas & Papas the opportunity to open what we believe will be a top quartile store and capitalise on strong like for like sales which the brand has been enjoying.

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