Rich-media Ad firm EyeWonder to establish it’s European headquarters in Dublin

A US-based digital media firm that provides the creative Flash environment used by many of the world’s largest ad agencies is to establish a European headquarters in Dublin.

The Atlanta, Georgia-headquartered EyeWonder is to create 31 positions for third-level graduates.

EyeWonder targets online advertising agencies and large publishers, focusing on those whose spending typically leans more heavily to video and other rich media.

“EyeWonder will represent the first company within this sector of the digital media space to locate in Ireland and the company represents the high value added activities associated with this industry,” said the Minister for Enterprise, Trade and Employment, Micheál Martin TD.

EyeWonder’s proprietary authoring tool AdWonder Flash Component has been adopted by many creative agencies for formatting online and rich-media advertisements.

The latest version, AdWonder 9.0, is designed to give the creative and production teams within advertising agencies the power to design, build, preview, test and approve any interactive ad campaign without ever leaving the Flash creative environment.

This will significantly reduce the time it takes to get even the most sophisticated video and rich-media ads live across the internet. This technology also has a full video expandable ad capability, which allows banner ads with video to be extended to near full screen for enhanced interactivity and branding.

The AdWonder technology is the choice of eight out of 10 of the top agencies in the US and is used by 400 agencies worldwide.

EyeWonder’s Ireland and UK managing director, Barry Bedford, said Ireland was chosen because of the availability of skilled and experienced online and offline advertising skills, as well as the nation’s emerging digital cluster.

“We have established this sales and customer support operation to provide a better service to our international customers, and Dublin offers an ideal location due to its excellent infrastructure, multilingual capability, highly skilled workforce and ease of doing business,” Bedford explained.

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