TESCO and CARREFOUR announce price cuts in Thailand

Both Tesco and Carrefour in Thailand have launched aggressive price cutting campaigns. Tesco Lotus said it would cut the prices of 500 products by an average of 7.5% – equal to the current rate of inflation.

The price cuts are part of its latest “Roll Back” campaign, touted as an effort to help customers save money on products they really need and buy every week. “We’ve chosen 500 products based on their high basket penetration and cut their prices by 7.5% on average,” said Tesco Lotus director and chief marketing officer Gwyn Sundhagul. “The move is an effective solution offered by the company to help people who are suffering from economic difficulties and high living costs.” Meanwhile, Carrefour has announced a joint promotion with Unilever, called the “Smiley 4” campaign. From now until July 24, every THB379 (USD11.95) spent on specific Unilever products at Carrefour outlets will allow customers to select one of seven gifts worth up to THB239 (USD7.55).

Advertisements

One Response

  1. […] TESCO and CARREFOUR announce price cuts in ThailandBoth Tesco and Carrefour in Thailand have launched aggressive price cutting campaigns. Tesco Lotus said it would cut the prices of 500 products by an average of 7.5% – equal to the current rate of inflation. The price cuts are part of … […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: