Frü Fruity Puds, launches new Frü Strawberry and Raspberry Trifles

Frü Fruity Puds, the premium chilled fruit-based desserts brand and fruity sister to Gü Chocolate Puds, announces two new launches to complement its six strong range.

New Frü Strawberry and Raspberry Trifles follow on from the success of Gü Chocolate Trifles, launched in May 2008 and recently nominated a Must Stock Product by The Grocer.

The new Frü Trifles will add value to the growing fruity range and offer different consumer eating occasions, from picnics to sitting in front of the telly. They also aim to drive further interest in the trifle market which is estimated to be worth £97m (source: AC Nielson June 2008).

Revolutionising the traditional trifle market, Frü’s new trifles feature fruit at the top as opposed to the bottom, giving consumers an instant fruit fix. They’re made with juicy berries, Bourbon vanilla custard, fresh whipped cream and vanilla sponge. Like their chocolate counterparts, Frü Strawberry & Raspberry Trifles are presented in 100% recyclable pots and striking white packaging.

This month also sees the launch of new Frü Seasonal Summer Puds which feature a compote of six summer fruits, including raspberries, redcurrants, blackcurrants, blackberries, blueberries and strawberries, a light sponge and a fruity syrup.

With less than 100 calories in each pud, they offer consumers a lighter, refreshing eat and deliver an intense fruit fix. Frü Seasonal Summer Puds are presented in stylish ramekins, perfect for stylish entertaining or as a midweek treat.

These new puds form part of Frü’s aggressive NPD programme which will include more new pudding launches throughout the year.

Becs Sears, Marketing Manager of Frü Fruity Puds and Gü Chocolate Puds, comments: “The Frü brand is worth approximately £5m in the UK and it is predicted that these exciting new products will add an extra £4m to the brand. There is clearly a big opportunity in the market for premium fruity puddings that deliver quality and innovation and Frü is perfectly poised to fill it.”

Frü is investing £200k in marketing support for the new launches which includes sampling, a new Frü website, print advertising and PR.

Frü Strawberry & Raspberry Trifles retail at £2.39 for 2 x 115g trifles and are available from Asda, Sainsbury’s, Tesco, Booths, Waitrose and Ocado.

Frü Seasonal Summer Puds retail at £2.99 for 2 x 90g ramekins and are also available from Sainsbury’s, Tesco, Waitrose, Booths and Ocado.

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