Japanese Bread Manufacturer To Set Up Joint Venture In China

Pasco, a Japanese bread manufacturer, has jointly announced with Itochu Corporation that the two companies will cooperate with China’s Ting Hsin International Group to explore China’s bread market.

Pasco, Itochu Corporation, and Wei Chuan Corp., a subsidiary of Ting Hsin International Group, will jointly invest JPY1.1 billion to establish a joint venture in September 2008. Of the total investment, Wei Chuan, Pasco, and Itochu will contribute 60%, 24%, and 16%, respectively.
The factory of the joint venture, which is expected to be put into production in February 2010, is planned to be in Shanghai. The factory will manufacture Wei Chuan-Pasco bread brands, including sliced bread and Pasco bread snacks. These products will be sold in convenience stores and supermarkets.

A representative from Pasco said that the Chinese bread market has a great potential and the company is pleased to offer safe and high-quality bread products. This cooperation between Chinese and Japanese companies will form one of the biggest bread manufacturers in China and the goal of the joint venture is to become the leader in China’s bread industry.


3 Responses

  1. nice article.

  2. Dear Puchasing Agent, Non-Stick Reusable Liners for Baking Trays or Conveyor Belt Systems,

    My name is Patty Wei from SlipperyWare Solutions in Colts Neck, NJ. I read up on your Japanesse Bread Manufacturers Joint Venture in China and was very interested in providing you with information about my product line. SlipperyWare is a line of non-stick, resuable liners that you can bake and cook on. They can resisit up to 550 degrees and can also go into the freezer making hot and cold applications possible. It can be bought by the roll, custom cut to your bake trays, or can be made into a conveyor belt depending on your manunfacturing applications. I would like to speak to you direct about getting some samples out for you to test in R&D. My material has a special resin coating that makes it easy for your food to release from the sheets. This product has a FDA approval for food safety and is made in the US. Please let me know by phone, or email how I can get some free samples out for you to test. This is the latest trend in food preparation, baking and cooking.

    Note: This product has been used in the Commercial sector for years by many large manufacturing plants. It is my goal to get it into the retail area. Hope to hear from you asp. Thank You,

    Patty Wei
    Slipperyware Solutions
    Divison of Mastco Incorp (Large Resin Company which has been in business for over 15 years)

    Phone: 732-673-8602
    Mastco Website: http://www.mastco.net

  3. Dear Owner,

    wrote article few weeks back about SlipperyWare SOlutions product line. Still waiting for a responce back. Could you send me a email and let me know if you would like to receive samples from me.

    Product: Non – Stick reusable liners for baking, cooking, candy making, etc.

    thank you,
    Pat Wei
    email: pattywei@slipperyware.com

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