Ricardo Eletro selects Wipro Retail to support growth

Ricardo Eletro, a Brazilian consumer electronics retailer, has selected Wipro Retail, a leading international IT and business services company, to help the business improve its IT systems to compete in one of the world’s largest retail markets.

The retailer, which has over 240 stores across Brazil, wants to improve its IT systems with Wipro Retail, so it can support the company’s expansion plans, while improving customer service levels and increasing profitability. Solutions will be built using Oracle’s Retail Business Suite.

Rodrigo Nunes, the co-founder of Ricardo Eletro, said, “The adoption of a world-class solution brings the company to a higher level of maturity and management anchored by best practice in retailing. The company is continuing to grow rapidly, and we’ve recently acquired Lojas Mig, strengthening our position in south-east and north-east regions of Brazil. The introduction of this technology will help support our growth.”

Nunes adds, “We must have access to critical business information which will improve our decision making processes across the country. The business needs to realise benefits quickly and the Wipro technology will enable the business to deliver immediate results.”

Mike Davies, General Manager, Wipro Retail, said, “Our knowledge within the retail sector provides an insight into how process and technology can be blended to improve a retailer’s performance. The selection of Wipro Retail as a preferred partner was based upon our continued ability to deliver high quality technology within retail, along with the experience and pedigree of our consultants. This implementation will support Ricardo Eletro’s long term plans for growth.”


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