Swedish clothing retail and distribution group RnB Retail and Brands AB announced on Wednesday (12 November) that it has decided to streamline its JC fashion concept.
The streamlining involves extending the JC range to include smaller sizes and discontinuing the J-Store range. The change will affect 24 positions at RnB retail and Brands’ head office.
“Purchasing patterns among our customers in the JC stores have changed as fashion has become increasingly ageless. Within the JC concept, we are also experiencing higher demand for products in smaller sizes, while demand for products in the J-Store concept has declined,” RnB Retail and Brands said.
The streamlining, combined with a previously announced cost savings programme, is expected to reduce annual costs by SEK104m from the 2009/2010 financial year.
RnB Retail and Brands, headquartered in Stockholm in Sweden, operates 450 proprietary and franchise stores in Sweden and abroad.