Swiss watchmaker TAG Heuer — part of French luxury goods group Louis Vuitton Moet Hennessy (LVMH) — is planning to retail its products online. “We are exploring the opportunity to sell not only our mobile phones but also exclusive luxury items and techno-design accessories developed especially for retailing through the internet,” said Jean-Christophe Babin, president and CEO, TAG Heuer.
“We don’t have enough boutiques across the globe to retail these exclusive products. And we don’t want to sell them through the watch and jewellery stores as they are more mass channels,” added Babin.
The company has already designed memory sticks, external hardware and other techno-accessories for men. “These accessories are made with advanced technology from the TAG Heuer stables and we are currently testing these products,” he added.
In India, TAG Heuer retails in 24 cities, through 74 outlets. The company sold around 11,000 watches last year.