Tesco is offering customers a luxury meal-for-two for £9 in an effort to help them beat the credit crunch.
Finest range meals are available as part of the Valentine’s Day offer, which includes a side dish, dessert and a bottle of wine.
Marks & Spencer (M&S) is also engaging in a similar promotion but Tesco claims that its deal is better for consumers.
Commercial director Richard Brasher said: “The Finest meal for two offer means customers can enjoy a special meal with a decent bottle of wine for a fraction of the cost of going out.
“And they tell us that the Tesco deal is better than the similar M&S offer because it provides the quality they want but at a cheaper price and is more convenient for them to buy.”
A similar promotion was unveiled at the company before Christmas and this deal is available at 500 stores.
M&S’s £20 ‘Love In’ promotion is also centred around Valentine’s Day.
Last week, TNS said Tesco had the lowest sales growth of the big four supermarkets, largely because of its discounting push.