RTTNews – Following the expansion of their relationship in Europe and the launch of packaged Starbucks coffee in Switzerland in September 2008, Starbucks Corp. and Kraft Foods announced on Thursday that the companies will launch packaged Starbucks coffee in select supermarkets in France and Germany.
Beginning March 2009, French consumers will be able to purchase a selection of ground Starbucks coffee and Tassimo T-Discs at select Monoprix supermarkets. Starbucks currently has 48 coffeehouses in France.
By April 2009, German consumers will find ground and whole bean Starbucks coffee at select supermarkets, while Tassimo T-Discs will be sold nationwide. Starbucks currently has 140 coffeehouses in Germany.
Source: RTT News
Filed under: Chain Stores, News & Articles, Product Launch | Tagged: 140 coffeehouses in Germany, 48 coffeehouses in France, Kraft Foods, Monoprix supermarkets, Retail Food, Starbucks Coffee, Starbucks Corp. |