Adidas launches Me, Myself campaign

Adidas this month is launching a major new campaign to promote its range of women’s sportswear.

Adidas  has already debuted its ‘Me, Myself’ brand and retail drive in Singapore

The ‘Me, Myself’ campaign will feature Biggest Loser trainer Michelle Bridges and various female sports star ‘ambassadors’ in action.

Highlights of the campaign include the launch of the new adidas women’s website. This allows users to create and personalise their own colour palettes so they can mix and match outfits featured in the adidas women’s collection.

The ‘Me, Myself’ autumn/winter 2009 campaign launches in women’s fashion and health magazines this month.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: