Sears Brings Personalized and Convenient Shopping to Life With ShopYourWay

Sears Holdings Corporation today announced the unification of its industry-leading, multi-channel services under, ShopYourWay, which transforms the shopping experience and gives customers just that – the ability to “shop their way.”

Both Sears and Kmart customers can now conveniently experience these innovative and best-in-class, multi-channel purchase opportunities in stores and online. As more and more new multi-channel capabilities are made available, the ShopYourWay banner will help identify the many choices for Sears and Kmart customers.

ShopYourWay provides the best of what Sears and Kmart offer – great prices everyday and one of the largest assortment of brands, products and services of any store online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. Its expanded selection of jewelry, apparel, electronics, tool, shoes and power lawn & garden equipment are now always available on Sears.com or Kmart.com.

“ShopYourWay revolves around the lives of our customers,” said Richard Gerstein, Sears Holdings Corporation’s senior vice president, marketing. “By letting their schedules determine the way they shop, our customers can take advantage of making purchases in-store, online, over the phone and with mobile capabilities.

ShopYourWay empowers our customers to manage their lives by providing them with unique services, expanded selections and the best prices.”

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