Morrison’s won “Retailer of the Year” last week at the prestigious Oracle Retail Week Awards for 2009. Panel judges felt that Morrison’s had made a real turnaround in their commercial performance, combining a traditional agenda as grocer with marketing and operational practice.
The event was hosted by comedian Jimmy Carr, and guests numbered at around 1300 – among them some of retail’s biggest hitters.
After out-performing its rivals, the UK’s fourth-largest retailer received the award partly due to improved fresh offer, and a push on value-for-money initiatives which naturally proved popular with customers.
Tim Danaher, who presented the prize, commented “To be once again handing this award to Chief Executive Marc Bolland is testament to the way Morrison’s has adapted during this time to not only meet market challenges head on, but to continue to grow the business by attracting new customers and gaining market share. Morrison’s has combined its reputation for excellent fresh produce and great value with the best in modern retail and marketing practice”.
Patrick Bohannon, Vice President, EMEA, Oracle Retail added that their taste for innovation and originality in food retail has set them apart in the market. “Morrison’s has a strongly differentiated approach to food retailing through its in-house management of almost every aspect of its commercial business, including its people, sourcing and supply chain”.