Singapore – Spring Singapore has launched ‘Get Singapore’ – a collective brand that will act as a focused marketing platform to showcase well-designed and high-quality Singapore brands both locally and abroad.
It is a joint initiative of Spring Singapore and the local retail industry, supported by the Singapore Tourism Board, and has been subscribed by 37 brands comprising of large and mid-sized retailers.
Get Singapore offers the participating brands a strategic and unified platform to showcase and market their brands and merchandise both here and overseas. A series of events and activities targeting consumers and companies will be held in Singapore, encompassing mall activities as well as joint initiatives with partners such as payment system vendors, mall owners and industry associations.
The launch of the Get Singapore website will also include a special section on corporate gifts for organisations; leaflets will be distributed at the Changi Airport visitor centres, while an advertising campaign will soon roll out as well as Get Singapore visual merchandising across all participating outlets.
A promotion will run at VivoCity from 29 May to 1 June, followed by another at Centrepoint from 14-19 July.
According to Kim Faulkner, acting CEO of Get Singapore, marketing activities overseas are planned for the near future – as the group sets out to change the international perception of Singapore brands.
“Collectively, Get Singapore will promote Singapore as a place where good design and innovative retail ideas flourish. In fact, several of the participating brands have taken their concepts abroad and have already built a strong regional and international customer base,’ Faulkner said.