United Supermarkets to Launch Full-Scale Online Channel

United Supermarkets plans to enhance its online presence with a suite of online tools designed to help retain and acquire new customers as well as increase profits.

This custom online toolset, developed by Colchester, Vt.-based MyWebGrocer, will include full online grocery shopping, Web hosting, recipes, interactive circulars, and e-mail marketing applications. United will also join MyWebGrocer’s national Advertising Network to expand its capabilities for creating advertisements that display grocery specials, new products and sale items.

“Our consumers are demanding a more rich online shopping experience, and MyWebGrocer is uniquely qualified to help us stay ahead of consumer demands,” said Randy Crimmins, VP of marketing for United. “Their suite of tools and services is the most robust in the industry and will allow us to provide a fully integrated experience for our consumers across our entire Web site.”

Lubbock, Texas-based United operates 50 stores under three formats: United Supermarkets, Market Street and Amigos United.

Advertisements

One Response

  1. […] Read the original: United Supermarkets to Launch Full-Scale Online Channel […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: