Asda says it will not be making any profit on a new range of bicycles, which it claims are the cheapest available in the UK, launched as part of its Pedal Power promotion.
The retailer is seeking to increase the amount of cyclists by making new bikes more accessible to all. Its new range of four British Eagle bicycles offers child-sized versions for £50 and adult ones for £70.
“Price should not be a barrier on whether or not to buy a bike, therefore ASDA has worked incredibly hard to introduce these British Eagle bikes at a market-leading price on a not-for-profit basis. Cycling is the perfect low-cost activity for all the family to stay healthy and spend quality time together,” says Asda Leisure Trading Director Mike Logue.
The bikes will be in-store from 21 July to 9 August.