Premier Foods, the UK’s number one food manufacturer, is launching a new range of conveniently sized 250g Hartley’s jam that looks set to drive even more fruitful sales for the fastest growing jam brand.
As the market leader with 22% value share, growing 37% year-on-year, Hartley’s is driving category growth within the jam market and is the signpost brand for spreads.
The launch of the new 250g format in the convenience, impulse and cash and carry channels will help continue Hartley’s strong growth and drive incremental sales.
The distinct taste and new 250g format utilising Hartley’s unique tear drop shaped jar will create an opportunity for retailers to capitalise on an accessible price point and convenient size that will drive trial amongst new and occasional consumers.
David Atkinson, general manager for sweet spreads at Premier, comments “We believe the 250g jar is a logical step for Hartley’s in order to grow the brand. The new format is particularly relevant to occasional jam users and smaller households and we expect it will positively impact penetration and sales.
The jar also leaves us open to further product innovation as consumers will be more inclined to trial new flavours in a smaller jar”, said Atkinson.
The jam is available in stores from June, with an RRP of £1.09. The 250g jar will be available in Hartley’s best selling flavours; Strawberry, Seedless Raspberry, Apricot and Blackcurrant.