Coca Cola launches mobile marketing campaign

Coca Cola launches mobile marketing campaign

Coca-Cola Great Britain has launched a promotion to give away 50p free mobile credit with every purchase of a Fanta, Dr Pepper and Sprite drink.

The campaign which is aimed at teenagers will run for one month. Cans and bottles carry a code which can be entered at
http://www.gimmecredit.co.uk. Thereafter, customers can enter subsequent codes online or text the code to 85888.

Credit will be added to the prepay or contract customer’s account within 48 hours of redemption and is available on all the major networks. Coca-Cola Great Britain marketing director Cathryn Sleight said: “We are always looking at innovative ways to engage with our teen consumers. We know mobiles are integral to their lives and we wanted to bring them both value and a point of difference that will fully engage them with the promotion.”

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2 Responses

  1. it’s a nice Idea to campaign for this product
    BPO solution

  2. The only thing I am surprised about is how this has not been done earlier. Especially with smartphones, it is much more accessible to continually ‘touch’ your clients and continue your cross channel marketing efforts. Not to mention the additional data we attain

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