Borders Group Inc. said Friday it will offer five free books, including a Dean Koontz novel, to customers who download the bookseller’s free electronic-book reading software.
Through July 14, customers who download the software will receive Frankenstein: Prodigal Son by Dean Koontz; One Shot by Lee Child; The Alchemyst by Michael Scott; Julia Child’s Julia’s Kitchen Wisdom and Master your Metabolism by Jillian Michaels. The books are worth more than $40 collectively, Borders said.
Customers will also get a chapter of Danielle Steel’s forthcoming novel Legacy, which isn’t available anywhere else.
Borders launched its e-bookstore earlier this week, entering the fray along with competitors Amazon.com and Barnes & Noble.
Borders e-book reading software is available across an array of platforms including e-book readers and mobile devices such as the iPhone, Blackberry and Android phones with its partner Kobo.
Filed under: Book Store, Marketing, Retail Management, Retail Verticals | Tagged: Amazon, Android, Barnes & Noble, BlackBerry, book store, Bookstore, borders, borders.com, e-book, e-book reader, e-bookstore, free books, iPhone, kobo |