British supermarket chain tests iPad-ready shopping carts.

Want a side of Apple with your supermarket runs?

Shopping Cart with iPAD interface

Shopping Cart with iPAD interface

British grocery store chain Sainsbury’s is testing out new shopping carts with solar-powered iPad docks and speakers (iPads not included).

The trial, first rolled out at a Sainsbury’s location in Kensington, West London, will allow customers to watch live sports and sports-related news after docking their tablets to holders affixed to their shopping trolleys, the Telegraph reports. A built-in battery with a self-charging solar panel keeps the tablets from running out of power, and a sensor on the front bumper will beep if an engrossed shopper gets close to crashing into another cart.

The carts have been developed by broadcaster Sky TV to shine a light on its Sky Go service, which serves up television on the go on Apple devices (an Android app is reportedly coming soon).

Sainsbury’s said in a statement that the shopping carts, which may be rolled out to other stores in Britain if successful, could convince more shoppers to patronize a store.

“We strive to make our customers’ lives simpler, which is why we’re looking at these new trolleys,” said Brett Hart, the supermarket chain’s shopping cart buyer.

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3 Responses

  1. You have composed an extremely good article. I would like to link back to it.

  2. Bad idea & Good idea. Yet the point should be to enhance the shopping experience, not to distract a customer from browsing product.

    Also, the backlash of these customers constantly running over the heels, children and charts of other shoppers will be enough to cause victim customers to shop at a competitors store to avoid “those idiot drivers”.

    Better follow Sports Authority’s “shopkick” approach…shopkick.com

  3. Thanks a lot for your sharing! What you said is right, I agree with your point of view. Your article is well written.

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