Having a web presence surely complements Walk-In shopping. Its a matter of convenience, at times you just want to order sitting at home and at times you want shopping experience by visiting the mall.
Bicycle and car parts retailer Halfords has conducted some research that found over a third of their customers had checked the company website before even entering the store. Customers are checking to see if a product is stocked, store opening hours, and other relevant information that can make their shopping experience a little easier before venturing out.
Shoppers at Argos have a similar option. You can locate a product, order for it to be delivered, or check how many are in stock at a particular store, and even pay for it from the website indicating that you would like to come over later to collect it at your local store.
Websites have become more and more integrated into the shopping experience and are far from the model of a few years back when most high street stores saw their own website as a competitor – because even if the group…
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