China Chain Store & Franchise Association (CCFA) convened the Conference on Cooperation, Development and Exchanges Between Commercial Real Estate Developers and Chain Retailers in Ningbo of China’s eastern Zhejiang Province on June 9 and released the book 100 Retailers in Shopping Centers.
CCFA has selected over 100 outstanding chain retailers from its members in various business formats, which have the ability to make expansion nationwide. The Association categorized them according to existing business formats and functions of shopping centers and offered information on different aspects of these brands, such as features of their image, traffic, expansion rate and development plan.
Some are international brands, some are famous brands in China and some are leading brands in regions, including department stores, supermarkets, home appliance stores and household stores and covering all business formats like apparel, fashion, catering, cosmetics, entertainment, education and service. These can meet the demands of commercial properties to attract investment from various stores and provide a wide variety of retailers for commercial real estate developers.
In addition to the information in it, the book has also given professional analysis and different views from experts of shopping centers on the industry’s current situation, trend, investment, financing, planning and design.
It is a great aid for commercial real estate companies to learn and attract investment of their shopping center programs.
Here are some comments by developers of shopping centers on the book:
It is quite useful! The book can give guidance on brand portfolio and combination of business formats and it is a professional reference for the management of shopping centers.
– Wanda Commercial Management
Shopping centers are drivers for creating a fashionable and prosperous city, while brands are the core competitiveness of shopping centers in the market. Best wishes to 100 Retailers in Shopping Centers.
-Sunshine100 Real Estate Group
The book has integrated resources and set up platform for information exchanges, a show of CCFA’s function and value. 100 retailers is the start and we are aiming at 1000.
-Powerlong Real Estate Holdings Limited
The book is an excellent reference to see clearly the essence and core value of shopping centers.
-Shopping Center Department of CR Vanguard
Reading the book will free you from the worries when you are developing shopping centers.
-COFCO Commercial Property Investment Co., Ltd.
Filed under: Apparel / Garment, Book Store, Brand Management, Chain Stores, Entertainment, Grocery Stores, Retail Formats, Retail Management, Retail Verticals, Supermarket/Hypermarket | Tagged: 100 Retailers, apparel, Book, Books, brands., catering, CCFA, Chain Retailers, China Chain Store & Franchise Association, Cosmetics, education, Entertainment, Fashion, Shopping Centers | Leave a comment »