Its Convenience, Not Price, which Limits Veggie Consumption

A research paper published in Public Health Nutrition posits that price is less of a factor in deciding to buy vegetables and fruits. Rather, it’s the convenient access to quality produce that increased purchases.

String Beans in bulk at a supermarket

The research was conducted in low income neighborhoods in Chicago, where you would expect every dollar to count.

Participants who agreed that they had “convenient access to quality” produce were more than twice as likely to eat the FDA-recommended amounts of fruits and vegetables, compared to those who said they did not have such access. read more from the Washington Post…

While this proves a correlation, it does not necessarily mean causation. The laws of economics have taught us that low prices are indeed a factor in food purchase decisions. Obviously not the only factor.

What we’ve heard and seen (qualitatively) is that many people don’t purchase vegetable because they don’t quite know what to do with them. Or can’t be bothered with the cleaning and trimming which takes time.

That’s why simple and quick recipes need to be made a part of kids’ curriculum in school and extra-curricular activities. If it’s too late for our generation, perhaps our kids can come from school one days and teach us how to prepare broccoli that doesn’t stink.

What’s holding you back from consuming more produce?


Menicon to Acquire W.I. System, Major Contact Lens Retail Chain in Japan

NAGOYA, Japan, Dec 09, 2011 (BUSINESS WIRE) — Menicon Co., Ltd. announced today an agreement with W.I. System Inc. that will turn one of Japan’s leading contact lens retail chains into a wholly owned subsidiary of Menicon on December 8th. Terms of the acquisition were not disclosed. Tokyo area-based W.I. System with annual gross sales of USD 130 million ranks fourth in contact lens retail sales in Japan.

The acquisition will significantly bolster Menicon’s retail presence in greater Tokyo, the world’s largest metropolitan area, and will expand opportunities for Menicon to reach users who do not currently use Menicon products. W.I. System stores will continue to provide a broad array of lenses and lens-related products from Menicon and other manufacturers to meet the diverse needs of Japan’s contact lens wearers.

Menicon believes that by striving to satisfy its newly expanded customer base as a result of the acquisition, the experience ultimately will strengthen the company’s and the industry’s capabilities for developing and marketing lenses and lens care products that meet diverse needs in the broader global market.

“W.I. System strives to provide highly satisfying customer experiences when people in need of vision correction visit any one of our many conveniently located shops throughout the greater Tokyo area,” said W.I. System president Keizo Takahashi. “As a new member of the Menicon group, we look forward to expanding and strengthening our customer relationships over the long term.”

“I have great expectations that this integration between our well-known companies will encourage more people to experience the joy of wearing advanced lenses, and allow us to further contribute to eye safety and comfort in Japan, and ultimately in markets around the world,” said Menicon president Hidenari Tanaka.

About W.I. System W.I. System operates 68 Tokyo-area retail stores and one franchise store that do business under the name Ace Contact or Ekicon. The stores offer primarily contact lenses, and also sell eyeglasses, hearing aids and nutritional supplements for pets. Established in 1989, W.I. System recorded sales of JPY 10.3 billion (USD 130 million) in the fiscal year that ended in May 2011.

About Menicon Headquartered in Nagoya, Japan, and represented in over 40 countries, Menicon is a global contact lens company dedicated to every aspect of the field from material development and lens design to manufacturing of lenses and lens care solutions. Menicon offers an expanding portfolio of innovative lenses, packaging and related products that maximize user comfort and convenience. 2011 marks Menicon’s 60th year in business. For more information, please visit

SOURCE: Menicon Co., Ltd.

The small jam set to drive big sales

Premier Foods, the UK’s number one food manufacturer, is launching a new range of conveniently sized 250g Hartley’s jam that looks set to drive even more fruitful sales for the fastest growing jam brand.

As the market leader with 22% value share, growing 37% year-on-year, Hartley’s is driving category growth within the jam market and is the signpost brand for spreads.

The launch of the new 250g format in the convenience, impulse and cash and carry channels will help continue Hartley’s strong growth and drive incremental sales.

The distinct taste and new 250g format utilising Hartley’s unique tear drop shaped jar will create an opportunity for retailers to capitalise on an accessible price point and convenient size that will drive trial amongst new and occasional consumers.

David Atkinson, general manager for sweet spreads at Premier, comments “We believe the 250g jar is a logical step for Hartley’s in order to grow the brand. The new format is particularly relevant to occasional jam users and smaller households and we expect it will positively impact penetration and sales.

The jar also leaves us open to further product innovation as consumers will be more inclined to trial new flavours in a smaller jar”, said Atkinson.

The jam is available in stores from June, with an RRP of £1.09. The 250g jar will be available in Hartley’s best selling flavours; Strawberry, Seedless Raspberry, Apricot and Blackcurrant.

Grabbit Gets Bigger, Brings in M-payments.

Grabbit has tied up with Atom Technologies for a mobile payments platform. Shoppers will now be able to purchase clothes, jewelry, etc. from Grabbit vending machines and make payments via credit cards by dialing a toll-free number. Grabbit said the service will first be launched in Mumbai and Delhi, followed by other ‘A’ cities.

The partnership between Grabbit and Atom will cover 400 vending outlets across the country (including 40 metro stations).
“We are confident that our customers will welcome this idea, because ultimately it is a matter of convenience for them. This feature will be available for all three of our machines i.e. exclusive brand/product machines, beverage, and snack/food. We are confident that the addition of m-payments facility will also speed up the adoption and usage of vending machines in India for high value products,” said M. D. Nayar, director (vending) of Grabbit.

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