Twenty-four percent of Indian adults with Internet access have bought an ebook. Now that group could get a lot bigger: Amazon has launched a standalone Kindle Store in India and is selling Kindle exclusively through Indian electronics chain Croma.
Amazon does not yet operate a general e-commerce site in India, but it is now selling ebooks there. On Wednesday the company launched the India Kindle Store (www.amazon.com/kindlestoreindia), which sells over a million titles priced in Indian Rupees.
Indian customers can’t buy a Kindle through the store, but they can get one at Indian electronics chain Croma for 6,999 Indian Rupees (USD $126). It looks as though Croma is selling the basic, non-touchscreen Kindle that retails for $79 (with ads) in the United States.
In June, I wrote about the ebook transition in India. In a presentation at Publishers Launch BEA, Bowker’s Kelly Gallagher said that 24 percent of Indian adults with Internet access have bought an ebook. It’s key to look at the size of the overall population combined with the Internet penetration rate: “Suddenly, India becomes the second largest potential market” after the United States. The transition is primarily led by professional, business and academic ebooks, he said — 80 percent of Indian ebook buyers have bought an ebook in one of those genres.
In February, Amazon launched the Junglee.com marketplace in India. The site aims to match sellers and buyers. Many Indian customers already use Amazon.co.uk and Amazon.co.uk offers free super saver shipping to India. Amazon is also building a fulfillment center in Mumbai.