Dunkin’ to Give Donuts a Desi Dressing.

American chain to roll out donuts such as coconut rasgulla, gulab jamun & motichoor laddoo as part of its localisation drive

This festive season, Haldiram’s and Bikanervala have a completely unexpected competitor. Taking localisation of its menu to a new micro-level, American donuts and coffee chain Dunkin’ Donuts is in the process of rolling out variants of donuts like coconut rasgulla, gulab jamun and motichoor laddoo.

With its franchise owner Jubliant FoodWorks looking to drive volumes and replicate the performance of its other brand Domino’s Pizza in India, the localisation drive is a first for Dunkin’ Donuts in India.

For Dunkin’ Donuts, the world’s largest donut brand which forayed into the country early last year, the move is ambitious to say the least. Dunkin’ Donuts India president and COO Dev Amritesh says the product’s ‘flexibility’ lends itself to a high degree of customisation. “There’s a significant opportunity to customise donuts for consumers — both for those who are used to the product and those who aren’t yet familiar with donuts.” There have been examples of countries customising donut toppings in other markets from time-to-time, but Amritesh says the extent of localisation is probably the highest in India. The donuts are being rolled out in time for the Diwali season, but the fastest-moving ones will become a permanent feature on the Dunkin’ menu.

The idea may also be exported to other markets if they find acceptance, says Amritesh. Abneesh Roy from securities firm Edelweiss Securities wrote in a report last month: “We expect Jubilant FoodWorks’ valuations to remain expensive given efficient execution, sharp expansion and innovation.”

Early last year, Jubilant had inked a master franchisee alliance with Dunkin’ Donuts, an alliance that diversified its portfolio and reduced its dependence on a single brand – Domino’s. Dunkin’ Brands is the world’s fastest largest coffee and baked goods chain with a global sales of $6 billion.

Localisation is critical to MNCs operating in India especially in foods and is a rule rather than an exception. And, everyone from burger and fries chain McDonald’s to cereal maker Kellogg’s to chips firm PepsiCo Foods has been forced to localise.

The American baked foods and coffee chain currently operates five stores in India and it plans to set up 100 over the next five years, encashing the country’s rapidly growing eatingout segment.

Retail consultancy Technopak Advisors estimates the country’s eating-out market to be close to . 33,000 crore, with organised restaurant chains clocking a growth of 20-25%. The organised segment is valued at about . 8,000 crore.
But, in the April-June quarter, Jubilant FoodWorks reported same-store sales growth of 22.3%, down from 36.7% in the year-ago quarter, as consumers cut back on discretionary spends in a subdued economic environment. Jubilant FoodWorks’ other brand in India, Domino’s, is the category-leader in the pizza segment.

Starstruck: Mall Owners Relocate others for Starbucks

Brands that are being shunted to less attractive locations to accommodate the coffee chain are not amused

A joke doing the rounds on Twitter these days is that the wait outside Mumbai’s first Starbucks coffee outlet at Horniman Circle is so long that a smart alec has started selling tea to those standing in the queue.

Starbucks Coffee Logo

Starbucks Coffee Logo

This kind of consumer frenzy is music to the ear of mall owners in India’s big cities. Sensing a huge opportunity, many of them are offering the American coffee chain preferred locations within their malls, sometimes even at the cost of relocating a brand that is already present at the location.

It’s not as if the mall owners are expecting premium charges. They just want Starbucks as an anchor tenant as such iconic brands can bring home the much desired footfalls; and also inspire other quality labels to set up shop in their malls.

Starbucks had said that it plans to open 50 stores by the end of the year in Delhi and Mumbai. That plan may or may not materialise, but the coffee retailer surely is on the fast track to sign up new spaces. “For some international iconic brands, mall developers will be willing to bend backwards as they can improve the tenant mix,” says Jaideep Wahi, director, retail agency at Cushman & Wakefield India, a property advisory firm that helps companies such as Starbucks find store space.

The Ambience group has signed up Starbucks for two of its malls in Gurgaon and Vasant Kunj in the capital. At the Gurgaon mall, a brand that was on the ground floor is being relocated to another part of the mall to accommodate the coffee house.

“I am relocating a brand for Starbucks as we wanted to give them an indoor-outdoor combination,” says Deepti Goel, head of leasing at Ambience. Starbucks is negotiating for space at another mall in south Delhi. Arjun Sharma, the director of Select Citywalk mall in Saket says he would love to move brands around for the iconic brand. “It’s a relevant brand. It’s a great brand. We always seek marquee brands to improve our tenant mix,” he said.

Another developer in Mumbai, requesting anonymity, said he was even willing to compensate an existing store operator if he vacates his current location.
A Tata Starbucks spokesperson declined to comment on queries sent by ET.

The enthusiasm to put up Starbucks has caused heartburn among a few brands that have been asked to relocate. “We were asked to move to a less-attractive location within the mall, even though the mall owner agreed to give us favourable terms. But it still can’t make up for losing a premium location,” says a manager with an apparel brand, who did not wish to be identified for risk of antagonising the mall owner.

Longo’s opens its 25th grocery store.

 A family grocery chain that came to Mississauga as an outdoor market some 45 years ago  has grown to 25 stores across the province.

Business is booming. Anthony Longo tours his new store in Leaside. The family grocery chain is a Mississauga favourite. Toronto Star photo

The family-owned Longo’s chain is in expansion mode, having more than doubled its number of stores in the GTA since 2000. The new 48,000-sq.-ft. Leaside store opens today, bringing the number of Longo’s stores in Ontario to 25.

CEO Anthony Longo’s father opened the first store on Yonge. St. in Toronto in 1956. The family lived upstairs.

The Longos moved their base of operations to an open-air market at the four corners in Malton in 1967.

Longo’s opened its first real supermarket at Goreway Dr. and Derry Rd. in 1980. It closed in September 2008 but the chain still has three stores in Mississauga, where it was based for many years.

In all, 14 family members work full-time in the business.

“As a family, we set out to decide, how far do we want to grow? We decided we’ll stop when we can’t execute great stores anymore. I don’t know when that is,” said Longo.

Longo said the competition in the grocery market is “very fierce.” Despite that, there is room for growth, he said. In the GTA, groceries is a $13-billion a year business.

Wincor Nixdorf High Speed Checkout with 360 Scanners.

360 Scanners Revolutionize Checkout With High-Speed Automatic Scanning

360 Scanner from Wincor NixdorfFor many people, grocery shopping is a dreaded chore. It means having to make a list, fight traffic, snag a parking spot, bump your way through a labyrinth of aisles, shoppers, and shopping carts and sort through thousands of products, brands, and prices in order to collect your necessities and hopefully stay within your budget. By the time you are ready to check out and pay, having to choose between a long line of overflowing carts and a persnickety old self-checkout machine might be enough to make you cry.

Here at The BarCode News, we are always on the lookout for new technology that will improve the shopping experience for customers, and increase efficiency for business owners. Once in a while, something comes along that seems revolutionary. 360 scanners for checkout lines indeed fits that category.

Imagine, instead of a cashier having to handle every item in your cart, or you having to play spin the bottle with your ketchup at the self-checkout, you simply place your items on a conveyor belt where they are automatically scanned by the time they get to the bagging station. This is possible with 360 scanners.

As the name denotes, 360 scanners are capable of scanning a product bar code from 360 degrees, so it does not matter how the item is placed on the conveyor belt. The machines perform automatic scanning on multiple bar codes at a time, processing items at a speed twice as fast as traditional scanners (up to 60 items per minute), with 98 percent accuracy. If an faulty bar code cannot be scanned or an item requires age-verification, then the 360 scanner snaps a picture of the item and displays it to the checkout attendant for quick resolution.

Both Wincor Nixdorf Inc. and Fujitsu have introduced 360 scanners for use in grocery and high-volume retail environments.360 Scanner from Wincor Nixdorf

Wincor Nixdorf developed the 360 Scan portal as part of their advanced Automated Checkout Suite, with the partnership ofDatalogic Scanning andRoyston LLC. Wincor’s 360 Scan portal is built with the new 360-degree automatic scanning technology, to speed up checkout lines, improve the customer experience as well as increase operational efficiency.

The software is flexible so that the 360 Scan Portal can be used either as a self-checkout or with an attendant during high-traffic hours. Since the attendant does not have to scan the items, he or she can simply bag up the groceries so that the customer is ready to pay and go by the time the cart is unloaded. The system is so efficient that it can allow one attendant to serve two lines at a time. It is also customizable for different retail environments and multiple payment methods.

Fujitsu also introduced a 360 scanner at last year’s NRF. Fujitsu’s 360 scanner also boasts 98+% scanning accuracy and the ability to manage faulty bar codes and restricted items with ease.

The Advantage Checkout 360 scanner enhances the customer checkout experience and potentially reduces the number of checkout lanes, allowing staff to move to other valuable activities. The checkout system’s Metrologic scanner/scale functions with six-sided, 360° scanning and integrated electronic article surveillance (EAS).

Watch this video from Wincor to see how the 360 scanner works:

www.wincor-nixdorf.com/usa.

http://solutions.us.fujitsu.com

(Images courtesy of Wincor Nixdorf Inc.)

H&M at home, Shops at Target, Wal-Mart groceries

Cheap chic retailer H&M is launching its housewares collection in the U.S. in early 2013.

H&M housewares The H&M Home collection is heading to the U.S. in 2013. (H&M)

The collection, which is already available in Europe, will include moderately priced linens, cushions and other accessories for the home based on “themes seen on the runways,” according to Women’s Wear Daily.

The home collection debuted in 2009 in Sweden, Great Britain, Austria and Germany. Much like the quick turnaround of its apparel business, where a top can go from design table to store rack in a matter of weeks, H&M will introduce a number of new home items every two weeks.

–Target Corp. is continuing its collaborations with local retailers by teaming up with four new partners to produce limited-time apparel and home collections for the fall.

Called the Shops at Target, these partnerships bring on small boutiques that design items to be sold exclusively at the discount retailer. Debuting Sept. 9, Target will unveil products from the minds behind New York’s Kirna Zabete and Odin stores, Francisco’s the Curiosity Shoppe and Boston’s PATCH NYC.

Products will include apparel, bedding, kitchenware and home accessories.

–Discount giant  Wal-Mart Stores Inc.  announced plans for a grocery-centric Neighborhood Market in Downey.

The nearly 33,000-square-foot grocery store, which is sliding into a space formerly occupied by a party supply shop, will open later this year. It continues the retailer’s aggressive expansion into the Southland supermarket business.

Wal-Mart’s plans have been welcomed in some communities and spurred fierce opposition in others. A planned grocery store in downtown Los Angeles’s Chinatown neighborhood has sparked multiple protests.

Downey City Council member Mario Guerra said in a statement that he is pleased to see Wal-Mart “breathing new life” into an empty retail spot.

Booming China retail market evolving

Booming China retail market evolving

Booming China retail market evolving 

Foreign and local companies try different strategies to keep growing

China’s retail market is growing exponentially. Accounting for roughly 14 percent of the economy, how retailing progresses is gravely important to the entire economy, and to China’s growth prospects. It is equally important to China’s trading partners.

No economy can reach fully-developed status, including a robust consumption-based economy, without a fully-developed, modern retail and distribution system. The innovation and productivity of the retailing sector affect the manufacturing, agriculture and services sectors more powerfully than does any other industry, save perhaps banking.

Four important trends have dominated Chinese retailing over the past dozen years. The first is a massive and highly successful influx of sophisticated foreign retailers creating extreme competition. By 2005, more than 35 of the world’s top 50 were in China. Some, such as Ikea, are moving cautiously. But most are racing. Carrefour forecasts 25 new hypermarkets annually and Tesco 10 a year for the foreseeable future. Wal-Mart’s billion-dollar investment in Trust-Mart (35 percent stake) and purchase into Yihaodian – one of China’s leading e-commerce websites – demonstrates its intentions.

Management consultant A.T. Kearney predicts double-digit retail growth for the foreseeable future. Domestic players still dominate. Gome Electrical, for instance, China’s leader in household appliances expanded stores by 20 percent, increasingly in smaller cities. Major international retailers are also expanding rapidly, aiming at smaller cities. Metro Group has plans for 100 total outlets by 2015. With 900 million Chinese yet to move into the ranks of the middle class, China will be a magnet for global retail giants for years to come.

The second trend is the substantial competition-induced efficiency gains. Successful technology applications to reduce costs and improve performance are critical where competition leaves paper-thin margins. Some are simple: new lighting, heating and ventilation technologies to reduce energy costs. Others are more fundamental: regional distribution hubs, computer-based stocking, and cold chains critical to modern food retailing. Food and product safety regulations, and middle-class preferences, require more modern distribution technology. It also makes higher-end Chinese goods more attractive in US and Europe when they more closely meet the destination standards.

Recent studies find that international retailers in China focus primarily on brand image. Chinese firms focus more intently on information and communication technology capability. More than just online sales, this means focusing on computer-based business process efficiencies.Research at the MIT Sloan School of Management finds that every dollar of real estate, plant or ordinary equipment a company owns in the US, on average returns one more dollar of market value. Better computer-enabled business or organizational practices, however, add about $10, a total of $2 trillion in the US. ICT-based business process improvement is serious business.

As firms push to reach the large cities of the western interior – what some call the last great industrial adventure – highly efficient logistics structures and processes are critical. These form the backbone of inventory management. World-class management practices in the large retail sector will have profound value-added effects for China; and inevitable productivity spillover into other sectors.

Increasingly sophisticated local retailers make China a tough market for foreign companies. China Resource Vanguard in Shenzhen and Yonghui in Fujian province, for instance, use local knowledge and savvy management teams to grow rapidly despite the entry of Wal-Mart and Carrefour. Wahaha and Tingyi have grabbed market space from Coca-Cola and Pepsi. Detergent producers Nice Group and Guangzhou Liby Enterprise Group have captured about 35 percent of the detergent market, and Haier, the No 4 refrigerator producer in the world, is dominating its market.

The fruits of this competition include aggressive pricing and customer service, more unconditional refunds, nicer shopping environments, more attention to quality and locality preferences of consumers, and product/service flexibility that have improved the overall consumer experience.

The third is the rise of a coherent regulatory structure. Over the last several years, important regulations on the retail sector have been issued, including new labor laws, strict food safety and quality standards, and environmental protection rules. Since the Sanlu milk powder scandal in 2008, central and local governments have begun to pay much more attention to food safety and quality control.

In response, firms have expanded quality control efforts over their own products and those in their supply chains. Retailers increasingly require suppliers to pass formal certification of food safety and quality improvement systems (such as QS and ISO 9001). Standardized international marketing strategies on quality, value and service have helped Chinese retailers build a stronger brand image. Consumers, who often pay extra for foreign brands to get the quality and safety assurance, can increasingly find that comfort with Chinese brands. These brands will become more attractive to foreign markets as well.

Partly as result of new labor laws and a stronger regulatory environment, wage increases of up to 40 percent, more stringent compliance requirements (particularly in the areas of food security and sustainable development), and higher taxes have led to significantly higher costs. These costs are part of a modern, world-class retail sector.

The fourth is the shift to online retailing, or e-commerce. China is expected to have 700 million Internet users by 2015 – as many as in the US, India, Japan, Russia, and Indonesia combined. Last year, Chinese consumers spent 1.9 billion hours online. Seniors and rural residents are new to the Internet but are rapidly becoming active cyber-citizens.

What are they doing? Increasingly it’s shopping. Shopping is the fourth-most-popular online activity in China, and the fastest growing – 36 percent of Chinese Internet users shop, and this is expected to soon reach 50 percent. The Boston Consulting Group reports that China has 193 million online shoppers – more than the US, and five times that of the UK. By 2015, China’s e-commerce sales should match the US, and could capture 8 percent of total Chinese retail sales.

Simply put, companies cannot have a major presence in China without being online, not just to sell, but also to engage with customers where they spend so much of their time. If they are not buying, they are researching. A quarter of consumers research online before purchasing. Another 29 percent research and buy online.

Taobao’s C2C site, for example, offers more than 500 million products by more than 5 million merchants, with 50,000 sales per minute. Unlike eBay, most products sold online in China are new. Major retailers are moving online, such as Wal-Mart via Yihaodian, Gome through Coo8.com.

Chinese companies appear to be more aggressive than their foreign rivals in embracing Internet channels. As foreign firms focus on brand loyalty, surveys suggest Chinese firms see ICT as the primary tool to win consumers, especially the important 20-40 year olds. More than 40 percent of foreign competitors had no plans to focus on online sales while 93 percent of Chinese firms already are, or soon plan to be, online.

soruce: http://usa.chinadaily.com.cn/weekly/2012-08/03/content_15642064.htm

Subway to Open 1,000 Stores in India by 2015

Quick service restaurant chain Subway today said it plans to operate 1,000 stores in India by 2015 through franchise route, which will entail an investment of $58 million (over . 300 crore).

The Connecticut headquartered brand is present in 50 Indian cities with 263 franchisee-run restaurants across the country. Commenting on the potential of the market, Subway President and Cofounder Fred DeLuca said: “India is a promising business destination with a young, educated population having growing disposable income.”

Subway will continue to evolve and adapt its product offerings to suit the Indian taste and plans to grow here through franchise route, he said in a statement. While the investment of $58 million (over . 300 crore) to set up the planned number of stores will be made by franchisees, Subway will invest in providing training and technical know how to its partners.

The brand is aiming to expand aggressively in tier-II and tier-III locations. The planned expansion will generate employment opportunities for another 15,000 people, the statement said.— PTI

Shops lose 88% of customers due to poor service

Despite an overwhelming preference for in-store shopping, consumers are being turned off to high street retail by low customer service levels, new research released today reveals.

In a survey conducted by customer intelligence company Market Force, electrical retailers had the lowest customer service satisfaction score of any service industry with just 2.24 per cent of shoppers left happy.

Shops lose 88% of customers due to poor service

Clothing retailers scored only 2.69 per cent, supermarkets polled 6.10 per cent, local convenience stores received 6.48 per cent backing from consumers, while department stores got the highest score of any retail business type with 9.72 per cent left satisfied.

Of those surveyed 41 per cent said that their biggest frustration with store staff is a lack of interest in their needs and wants, and despite more than three quarter of people preferring bricks and mortar shopping to online as a many as 88 per cent will leave a shop if service is poor.

Tim Ogle, CEO at Market Force Europe, commented: “Good customer service doesn’t have to be expensive. Small, inexpensive changes can have an oversize impact on whether someone buys in your shop and how much they spend.

“For example, our research shows eight out of ten shoppers want to be taken to a product when asking about its location. It’s these little gems of insight that turn a question into a sale.”

Retailers are increasingly realising that in order to make their bricks and mortar offer as compelling as their online platforms they have to improve the experience of visiting their stores.

This morning the UK’s largest retailer Tesco announced a huge recruitment drive, which in part is in reaction to a perceived drop in the supermarket chain’s service levels in recent years.

Several simple service techniques could be employed by businesses to boost trading it seems, with Market Force also finding that 59 per cent of shoppers like products to be recommended to them by staff members.

Although shoppers like to have a personal service, they also seem open to new technologies which cut out staff interaction, with 63 per cent saying they like to use self-service machine and 49 per cent in favour of contactless payments.

In a warning to retailers keen to make more transactions automated however, the research shows that 37 per cent of consumers feel they should pay less when using self-service checkouts.

Compared to other industries retail appears to be struggling to please its consumers at present, with banks (10.8 per cent), restaurants/pubs (28.3 per cent), and hotels (31.5 per cent) all scoring higher customer satisfaction levels in the Market Force survey.

Ogle added: “These findings should be a wakeup call to retailers looking for cost effective ways to grow their business.”

Retailers see smaller outlets as the next big thing.

Bigger is not always better. Just ask the biggest retailers in the country — and their customers.

Neng Yang, left, purchases a new phone at the Best Buy Mobile mini-store at Independence, Mo., with her brothers Cheng Yang and John Yang, right.

 Neng Yang, left, purchases a new phone at the Best Buy Mobile mini-store at Independence, Mo., with her brothers Cheng Yang and John Yang, right.
KANSAS CITY, Mo. — To Neng Yang, the Best Buy store in Independence, Mo., is just too overwhelming — so much so that she only shops there once a year, at the holidays.

So when she needed a new cellphone, she bypassed the 55,000-square-foot store with its many departments — appliances, big-screen TVs, computers, cameras, car audio, video and music. Instead, she stopped across the street at the Best Buy Mobile store.

The slimmed-down 850-square-foot sister store concentrates only on mobile devices.

“I ask about a thousand questions, and this is more personalized, more one-on-one attention,” said Yang of Blue Springs, Mo.

Yang bought a white Droid Razr, and her brother John Yang picked up a black one.

Bigger is not always better. Just ask the biggest retailers in the country — and their customers.

The recession and the growth of online shopping have conspired to cut chains down to size. One strategy they’ve employed has been to close underperforming stores. But Best Buy and an increasing number of companies are trying another strategy too — going smaller.

Among the retailers testing smaller concepts are Blockbuster, Ann Taylor, Gap, Kohl’s, Lowe’s and Sports Authority. RadioShack even is trying a “store-within-a-store” format in several OfficeMax stores in California.

Lower square footage makes for lower construction and remodeling costs, and that also tends to make them easier to finance. The smaller locations have less overhead costs and can be manned by fewer employees.

The small size also gives the chains more flexibility in locations, allowing them to squeeze into heavily developed urban centers, and compact spaces in airports, college campuses and strip centers. If the location isn’t successful, the chains can close the sites with less financial fallout.

“For a decade it was ‘build it and they will come,’ ” said Candace Corlett, president of WSL Strategic Retail in New York.

“It’s definitely a correction for retailers as well as restaurants, a direct result of consumers not having as much to spend on the extras. The strategy has to be to reduce your costs to offset less traffic. Usually that means less rent, shrinking retail and restaurants,” Corlett said.

Jeff Green, president of Jeff Green Partners, Phoenix-based real-estate consultants, has long criticized the “bigger is better” movement.

“They think the bigger they are the more exciting they are and that’s not necessarily the case, as Apple has proven,” Green said.

“Consumers like the smaller stores, like to be part of a ‘happening,’ and smaller stores have that feel.”

When retailers like Ann Taylor, Chico’s and the Gap opened larger stores, they didn’t necessarily see an equivalent rise in sales, if any rise at all, that would justify the added expense, Green said.

“Any retailer that is opening larger and larger stores, I question their long-term viability,” Green said. “Costco and Sam’s Club defy that theory. That’s because consumers really perceive them as great values and value trumps the inconvenience of size.”

One of the latest retailers to embrace small stores is Cabela’s. On Feb. 16, the outdoor-equipment and sporting-goods retailer said it would open its first Cabela’s Outpost Store this fall in Union Gap, just south of Yakima; up to three more are planned for next year.

The Outpost stores will be significantly smaller than traditional Cabela’s: about 40,000 square feet compared with, say, the 185,000-square-foot Cabela’s in Lacey, Thurston County.

Cabela’s also has plans to open an 110,000-square-foot store this year at Quil Ceda Village on the Tulalip Tribes Indian reservation. And it will target smaller markets — 250,000 people or less with a high concentration of them already Cabela’s customers.

Best Buy introduced its mobile locations in 2007 and there are about 260 nationwide, including the Independence Best Buy Mobile store, which opened in August. Best Buy has about 1,100 full-size stores.

“The customer wants a different shopping experience. We don’t work on commission, and we carry everybody,” said Kyle Cochran, manager of the Independence store, which is tucked between two specialty stores on the lower level of the Independence Center mall.

Still, consumers who have come to know a brand as a “category killer” might be confused by the new concept.

The Wal-Mart Neighborhood Stores are designed to provide shoppers with a quick, convenient stop for fresh produce, dairy items, and pharmacy products at low prices. The grocery stores are about 29,000 square feet compared with a 142,000-square-foot supercenter.

But some grocery store shoppers still expect to see the large selections of products Wal-Mart is known for.

Carolyn Shaw of Shawnee, Kan., was disappointed in the holiday selection at a Wal-Mart Neighborhood store earlier this month during a morning stop in a snowstorm.

“They didn’t have many Valentine’s items,” Shaw said. “Now I’ll have to go back out this afternoon to a bigger Wal-Mart.”

Its Convenience, Not Price, which Limits Veggie Consumption

A research paper published in Public Health Nutrition posits that price is less of a factor in deciding to buy vegetables and fruits. Rather, it’s the convenient access to quality produce that increased purchases.

String Beans in bulk at a supermarket

The research was conducted in low income neighborhoods in Chicago, where you would expect every dollar to count.

Participants who agreed that they had “convenient access to quality” produce were more than twice as likely to eat the FDA-recommended amounts of fruits and vegetables, compared to those who said they did not have such access. read more from the Washington Post…

While this proves a correlation, it does not necessarily mean causation. The laws of economics have taught us that low prices are indeed a factor in food purchase decisions. Obviously not the only factor.

What we’ve heard and seen (qualitatively) is that many people don’t purchase vegetable because they don’t quite know what to do with them. Or can’t be bothered with the cleaning and trimming which takes time.

That’s why simple and quick recipes need to be made a part of kids’ curriculum in school and extra-curricular activities. If it’s too late for our generation, perhaps our kids can come from school one days and teach us how to prepare broccoli that doesn’t stink.

What’s holding you back from consuming more produce?